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One key aspect of Project Alba's value creation is the ability to adapt farmers' production to market needs, not only in a large timeframe, but also at higher frequencies.

We started having a portfolio of products early this year. This means that every week, when preparing instructions for each farmer's weekly sowing, we could choose between the different crops in the portfolio.

The parameters that matter for this choice are 3 :

  • Forecasted productivity of each crop in the coming season
  • Forecasted market price of each crop at harvest time
  • Agronomical necessity for each farmer to rotate between crops

Because our productivity results are now confirmed, and because we now have more than a year of market intelligence data, last week, for the first time, we could adapt our weekly sowing instructions to all 3 parameters.

Victor Combal-Weiss, 17th November 2014